This page groups together various jobs and responsibilities that focused on marketing and communications. To view my complete chronological resume please visit the home page.
ASHER LOVE STUDIO + GALLERY - November 2009 - August 2010 TNGallery DirectorManager and curator for small art venue that fronts the commercial studio of Chattanooga-based photographer/artist, Asher Mendonsa. Artist relations, marketing, events, social media and blog/social media content manager.
UMBRA ESSENCE CANDLES - 2007-2009 TNGeneral ManagerDevelop and manage wholesale and retail marketing for original brand of hand crafted candles and companion company store. Retail management, new business and product development, Public Relations, brand management, social media\blog content manager, and planning and execution of special events. Vendor management, invoices and billing. Copywriting, editing, and collateral and print ad production. Evaluate, source and manage graphic design vendors for projects.
iGNiS GLASS - 2004 – 2005 TNStudio ManagerManager of retail + wholesale studio glass arts business. Artist's/studio representative for commissions and consignments. Public/Client Relations, media and marketing management. Invoices, billing and payroll.
UMBRA ESSENCE CANDLES - 2007-2009 TNGeneral ManagerDevelop and manage wholesale and retail marketing for original brand of hand crafted candles and companion company store. Retail management, new business and product development, Public Relations, brand management, social media\blog content manager, and planning and execution of special events. Vendor management, invoices and billing. Copywriting, editing, and collateral and print ad production. Evaluate, source and manage graphic design vendors for projects.
iGNiS GLASS - 2004 – 2005 TNStudio ManagerManager of retail + wholesale studio glass arts business. Artist's/studio representative for commissions and consignments. Public/Client Relations, media and marketing management. Invoices, billing and payroll.
THE JOHNSON GROUP - 2000-2002 TN
Advertising Project Manager
Daily fiscal, client service, and personnel management responsibilities including creative team and workflow management, budget coordination, project and print production management, traffic and proofing reading, opening jobs, tracking and scheduling, daily team meetings and reports. Recipient Professional Excellence Award.
BLUFF VIEW ART DISTRICT - 1996-2000 TN
Marketing Director
Planning and execution of all marketing functions across a variety of markets, mediums and scope. Event management, corporate sponsor development, copy writer, media buyer, public relations for privately commercially developed arts district in upscale bluff top neighborhood. Field Producer for on-site assignments with Turner South, HGTV, Savvy Traveler, Southern Accents, and other national, regional and local broadcast and print media. Writer and producer of radio and print advertising. Cross promotion development with internal and external community/inhouse entities. Enforce brand standards in internal and external communications throughout the organization. Copywriting, editing, and collateral and print ad production. Evaluate, source and manage graphic design vendors for projects.
CORPORATE RELATIONS - 1995-1996 TN
Managing Editor
Writer and producer of radio, television and print marketing campaigns and material. Producer and writer of nightly cable television program promoting the annual 9-day music festival Riverbend Festival in Chattanooga, TN.
WDEF-FM/AM - 1992-1994 TN
Continuity Director
Writer and producer of radio advertising. Production management. Director/Producer of radio station's television advertising campaign to launch radio format change. On-air special assignments. Commercial voice over talent. Recipient of Bronze Addy Award from Chattanooga Advertising Federation.
VIRGIN RECORDS AMERICA, INC. - 1989-1991 NY,NY / LA
National Director, Video Promotion
Directed the expansion of indy label's new department within the promotion division. Represented label in negotiations with major cable/broadcast outlets to secure promotional support for a full roster of diverse acts. Field producer and coordinator for special projects with MTV News and MTV programs including UnPlugged, 120 Minutes, Club MTV, Video Music Awards, and VH1-to-One. Trade and industry relations. Artist development.
